Advertising :  an integrated marketing communication perspective / 
George E Belch ... [et al.]. 
 - 2nd ed. 
 - North Ryde, N.S.W. :  McGraw-Hill Australia,  2012. 
 - xxviii, 644 p. :  col. ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780070997981 (pbk.)  RM 345.27 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising.<br/>Sales promotion.<br/>Communication in marketing.