Villanueva, Julian <br/><br/>
Customer equity :  measurement, management and research opportunities / 
Julian Villanueva, Dominique M. Hanssens. 
 - Boston :  Now Publishers,  2007 
 - ix, 99 p.  ;  24  cm. 
 - Foundations and trends in marketing ;  vol. 1, no. 1 .
<br/><br/>Includes bibliographical references (p. 89-99). 
<br/><br/><label>ISBN: </label>1601980108 (pbk.) 9781601980106 (pbk.)  RM245.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer equity.