Marshall, Greg W. <br/><br/>
Marketing management / 
Greg W. Marshall, Mark W. Johnston. 
 - New York :  McGraw-Hill/Irwin,  2010. 
 - xxvi, 566 p., [78 p.] :  ill. ;  28 cm. 
<br/><br/>Includes bibliographical references (EN-1-EN-28) and index. 
<br/><br/><label>ISBN: </label>9780073529790 (hbk.)  RM600.80 0073529796 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.