TY  - BOOK
AU  - Marshall,Greg W.
AU  - Johnston,Mark W.
TI  - 2011 update to marketing management
SN  - 9780077545567
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Includes index
ER  -