Miletsky, Jason I. <br/><br/>
Perspectives on marketing / 
Jason I. Miletsky, Michael Hand. 
 - Boston, Mass. :  Course Technology,  2009. 
 - xvii, 377 p. :  ill. ;  23 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>9781598638714 (pbk.)  RM91.96 1598638718 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.