TY  - BOOK
AU  - Rothaermel,Frank T.
TI  - Strategic management: concepts & cases 
SN  - 9780078112737 (hbk.)
PY  - 2013///
CY  - New York
PB  - McGraw-Hill Irwin
KW  - Strategic planning
KW  - Management
N1  - Includes index; Buku bacaan asas fakulti
ER  -