Crafting and executing strategy : concepts and readings / Arthur A. Thompson .... [et al.]. - 18th ed. - New York : McGraw-Hill/Irwin, 2012. - 1 v. (various pagings) : ill. ; 25 cm.

Includes index. Rev. ed. of : Crafting and executing strategy / Arthur A. Thompson, 17th ed. 2010.

9780077325176 (pbk.) RM456.72 0077325176 (pbk.)


Strategic planning.
Business planning.