TY  - BOOK
AU  - Grewal,Dhruv
AU  - Levy,Michael
TI  - M: marketing 
SN  - 9780078028854 (alk. paper : pbk.)
PY  - 2013///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - Title from cover; Includes bibliographical references and index
ER  -