TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Essentials of marketing: a marketing strategy planning approach 
SN  - 9780078028885 (pbk.)
PY  - 2012///
CY  - New York, NY
PB  - McGraw-Hill/Irwin
KW  - Marketing
N1  - McCarthys' name appears first in the earlier edition; Includes bibliographical references and indexes
ER  -