Perreault, William D. <br/><br/>
Essentials of marketing :  a marketing strategy planning approach / 
William D. Perreault, Jr., Joseph P. Cannon, E. Jerome McCarthy. 
 - 13th ed. 
 - New York, NY :  McGraw-Hill/Irwin,  2012. 
 - xl, 640, 32, 10 p. :  col. ill. ;  28 cm. 
<br/><br/> McCarthys' name appears first in the earlier edition. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780078028885 (pbk.)  RM414.80 0078028884 (pbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.