TY  - BOOK
AU  - Vella,Kevin J.
AU  - Foxall,G.R.
TI  - The marketing firm: economic psychology of corporate behaviour 
SN  - 9781848444157 (hbk.)
PY  - 2011///
CY  - Cheltenham, UK.
PB  - Edward Elgar
KW  - Marketing
KW  - Case studies
KW  - Economic aspects
KW  - Psychological aspects
N1  - Includes bibliographical references (p. 297-304) and index
ER  -