Vella, Kevin J. <br/><br/>
The marketing firm :  economic psychology of corporate behaviour / 
Kevin J. Vella and Gordon R. Foxall. 
 - Cheltenham, UK. :  Edward Elgar,  2011. 
 - vi, 320 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references (p. 297-304) and index. 
<br/><br/><label>ISBN: </label>9781848444157 (hbk.)  RM386.16 184844415X (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing--Case studies.<br/>Marketing--Economic aspects.<br/>Marketing--Psychological aspects.