Users not customers : who really determines the success of your business - Shapiro, Aaron (London : Portfolio Penguin, 2011)
First published in the United States of America by Portfolio Penguin, a member of Penguin Group (USA) Inc. 2011 ; first published in Great Britain by Portfolio Penguin 2011.
Includes bibliographical references and index.
Keywords: Customer relations; Consumer satisfaction; Information technology -- Management; Internet marketing; Electronic commerce