TY  - BOOK
AU  - Piller,Frank T.
AU  - Tseng,Mitchell M.
ED  - World Conference on Mass Customization and Personalization
TI  - Handbook of research in mass customization and personalization
SN  - 9789814280259 (set)
PY  - 2010///
CY  - New Jersey
PB  - World Scientific
KW  - Mass customization
KW  - Congresses
KW  - Flexible manufacturing systems
KW  - Product management
KW  - Marketing
KW  - Management
KW  - Service industries
KW  - Marketing research
N1  - Papers presented at the 4th World Conference on Mass Customization and Personalization held in October 2007 at the Massachusetts Institute of Technology; Includes bibliographical references; v. 1; Strategies and concepts --; v. 2; Applications and cases
ER  -