Jobber, David. <br/><br/>
Principles and practice of marketing / 
David, Jobber. 
 - 5th ed. 
 - United Kingdom :  McGraw-Hill Education,  2007. 
 - xxxi, 1022 p. :  ill. ;  26 cm. 
<br/><br/> Book is not accompanied by CD. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780077114152  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.