TY  - BOOK
AU  - Cannon,Joseph P.
AU  - Perreault,William D.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a global-managerial approach 
SN  - 9780071277471 [IE]
PY  - 2008///
CY  - Boston
PB  - McGraw-Hill Education
KW  - Marketing
KW  - Management
N1  - International edition; Previous publication entitled'Basic marketing : a global-managerial approach' by E. Jerome McCarthy and William D. Perreault published by McGraw-Hill; Includes index
ER  -