Cannon, Joseph P. <br/><br/>
Basic marketing :  a global-managerial approach / 
Joseph P. Cannon, William D. Perreault, E. Jerome McCarthy. 
 - 16th ed. 
 - Boston :  McGraw-Hill Education,  2008. 
 - 1 v. (various pagings) :  ill. (col.) ;  28 cm. 
<br/><br/> International edition.  Previous publication entitled'Basic marketing : a global-managerial approach' by E. Jerome McCarthy and William D. Perreault published by McGraw-Hill. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780071277471 [IE]  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.