TY  - BOOK
AU  - Kotler,Philip
TI  - Legends in marketing
T2  - Legends in marketing
SN  - 9788132105190 (hbk. : set)
PY  - 2012///
CY  - Thousand Oaks, Calif.
PB  - SAGE Publications
KW  - Marketing
KW  - Marketing research
N1  - Includes bibliographical references and index; v. 1; Marketing theory and orientations -; v. 2; Analytical marketing -; v. 3; Creating and managing the product mix -; v. 4; Improving the role and practice of marketing -; v. 5; Strategic marketing -; v. 6; Globalization and international marketing competition -; v. 7; Marketing in the new economy -; v. 8; Broadening the concept and applications of marketing -; v. 9; The social and ethical side of marketing
ER  -