Legends in marketing - Kotler, Philip (Thousand Oaks, Calif. : SAGE Publications, 2012)
v. 1. Marketing theory and orientations - v. 2. Analytical marketing - v. 3. Creating and managing the product mix - v. 4. Improving the role and practice of marketing - v. 5. Strategic marketing - v. 6. Globalization and international marketing competition - v. 7. Marketing in the new economy - v. 8. Broadening the concept and applications of marketing - v. 9. The social and ethical side of marketing.
Includes bibliographical references and index.
Keywords: Marketing; Marketing research