Kotler, Philip. <br/><br/>
Legends in marketing / 
Philip Kotler. 
 - Thousand Oaks, Calif. :  SAGE Publications,  2012 
 - 9 v. :  ill ;  24 cm. 
 - Legends in marketing. .
<br/><br/>Includes bibliographical references and index. 
<br/><br/> Marketing theory and orientations -  Analytical marketing -  Creating and managing the product mix -  Improving the role and practice of marketing -  Strategic marketing -  Globalization and international marketing competition -  Marketing in the new economy -  Broadening the concept and applications of marketing -  The social and ethical side of marketing.  v. 1.  v. 2.  v. 3.  v. 4.  v. 5.  v. 6.  v. 7.  v. 8.  v. 9. 
<br/><br/><label>ISBN: </label>9788132105190 (hbk. : set)  RM337.43 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.<br/>Marketing research.