TY  - BOOK
AU  - Kotler,Philip
AU  - Keller,Kevin Lane
TI  - Marketing management
SN  - 9780273753360
PY  - 2012///
CY  - Essex
PB  - Pearson Prentice Hall
KW  - Marketing
KW  - Management
N1  - Global edition; Includes bibliographical references and index
ER  -