Kotler, Philip. <br/><br/>
Marketing management / 
Philip Kotler, Kevin Lane Keller. 
 - 14th ed. 
 - Essex :  Pearson Prentice Hall,  2012. 
 - 1 v. (various pagings) :  col. ill. ;  29 cm. 
<br/><br/> Global edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780273753360  RM743.38 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management