The ultimate guide to sports marketing - Graham, Stedman; Goldblatt, Joe Jeff, 1952-; Neirotti, Lisa Delpy; Graham, Stedman (New York : McGraw-Hill, 2001)
Rev. ed. of: The ultimate guide to sport event management and marketing. c1995.
Includes bibliographical references (p. 305-307) and index.
Keywords: Sports administration; Sports -- Marketing