Hollensen, Svend. <br/><br/>
Marketing planning :  a global perspective / 
Svend Hollensen. 
 - 2nd ed. 
 - London :  Mc Graw Hill,  2010. 
 - xxiii, 430 p. :  ill. ;  25 cm. 
<br/><br/>Includes index. 
<br/><br/><label>ISBN: </label>9780077127138  RM172.86 (1 naskhah) 0077127137 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Planning.