Kerin, Roger A. <br/><br/>
Marketing / 
Roger A. Kerin, Steven W. Hartley, William Rudelius. 
 - 10th ed. 
 - Boston :  McGraw-Hill/Irwin,  2011. 
 - liii, 746 p. ;  ill. (col.) ;  29 cm. 
<br/><br/>Includes biblipographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529936  RM375.61 0073529931 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.