TY  - BOOK
AU  - Mittal,Banwari
AU  - Sheth,Jagdish N.
TI  - ValueSpace: winning the battle for market leadership : lessons from the world's most admired companies 
SN  - 0071375279
PY  - 2001///
CY  - New York
PB  - McGraw-Hill
KW  - Consumer satisfaction
KW  - Customer relations
N1  - Includes bibliographical references (p. 255-260) and index
UR  - http://www.loc.gov/catdir/toc/fy02/2001269886.html
ER  -