Mittal, Banwari.

ValueSpace : winning the battle for market leadership : lessons from the world's most admired companies / Value space Banwari Mittal, Jagdish N. Sheth. - New York : McGraw-Hill, 2001. - xii, 265 p. : ill. ; 23 cm.

Includes bibliographical references (p. 255-260) and index.

0071375279 Hadiah


Consumer satisfaction.
Customer relations.