TY  - BOOK
AU  - Blanding,Michael
TI  - The Coke machine: the dirty truth behind the world's favorite soft drink 
SN  - 9781583334065
PY  - 2010///
CY  - New York
PB  - Avery
KW  - Coca-Cola Company
KW  - History
KW  - Soft drink industry
KW  - Bottled water industry
KW  - International business enterprises
N1  - A brief history of Coke -- Building the brand -- Biggering and biggering -- The battle for schools -- The bottled water lie --'!Toma lo bueno!' --'Syrup in the veins' -- The full force of the law -- All the water in India -- The case against'killer Coke.'
N2  - An expose on the rise of Coca-Cola to become one of the world's most profitable and recognized brands shares unsettling reports on franchise deals in adversarial nations, the role of company products in obesity rates, and the environmental impact of its bottling practices
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010017095-b.html
UR  - http://www.loc.gov/catdir/enhancements/fy1110/2010017095-d.html
ER  -