Stone, Bob,  1918-2007 <br/><br/>
Successful direct marketing methods / 
Bob Stone and Ron Jacobs. 
 - 7th ed. 
 - Chicago, Ill. :  McGraw-Hill,  2001. 
 - xxviii, 579 p. :  ill. ;  25 cm. 
<br/><br/> Includes index. 
<br/><br/><label>ISBN: </label>0658001450 (hbk.)  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Direct marketing.