TY  - ADVS
AU  - Taylor,Steve
ED  - Video Education Australasia.
TI  - Generating and protecting business ideas: understanding business studies 
PY  - 2010///
CY  - United Kingdom
PB  - Video Education Australasia
KW  - Business planning
KW  - Intellectual property
KW  - Great Britain
KW  - Business enterprises
KW  - Business ethics
N1  - Narrator: Steve Taylor
N2  - In business, a good idea can be worth millions. But how do you generate and then protect crucial ideas effectively from competitors? In this excellent program we explore how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, this program looks at sources and development of business ideas, spotting trends and finding a niche market, copyright, patents and trademarks
ER  -