Generating and protecting business ideas  understanding business studies /  [videorecording] : 
Video Education Australasia ; Writer, Steve Taylor 
 - United Kingdom :  Video Education Australasia,  2010 
 - 1 videodisc (20 min.) :  sd., col. ;  4 3/4 in. 
<br/><br/>Narrator: Steve Taylor. 
<br/><br/> In business, a good idea can be worth millions. But how do you generate and then protect crucial ideas effectively from competitors? In this excellent program we explore how businesses develop and protect business ideas. Split into three defined sections and including input from new and established entrepreneurs including Philip Taylor, Sir James Dyson and leading patent lawyer Carin Burchill, this program looks at sources and development of business ideas, spotting trends and finding a niche market, copyright, patents and trademarks. 
<br/><br/><br/>DVD format 
<br/><br/><label>ISBN: </label> RM 539.32 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Business planning.<br/>Intellectual property--Great Britain.<br/>Business enterprises.<br/>Business ethics