TY  - ADVS
AU  - Pearce,Mark
AU  - Dent,Louisa
ED  - Video Education Australasia
TI  - Operations management [videorecording]: a case study of a hotel 
PY  - 2009///
CY  - Bendigo, Vic.
PB  - Video Education Australasia
KW  - Marketing
KW  - Management
KW  - Operations management
KW  - Hotel Management
KW  - Case studies
KW  - Service industries
N1  - Voive over: Jane Lundmark
N2  - Service providers are essential in our economy. Where would we be without hospitals, cleaning companies, accounting firms and hairdressers? But it can be difficult to apply concepts of operations management to these businesses. Focusing on the operational processes, this program takes you behind the scenes, learning about the four strategic areas of operations; facilities, materials, quality and technology, applying them to a service provider and showing how various strategies can be used to improve business performance. A great insight into the unique aspects of services marketing
ER  -