TY  - BOOK
AU  - Hollis,Nigel
TI  - The global brand: how to create and develop lasting brand value in the world market 
SN  - 0230606229
PY  - 2008///
CY  - New York, NY
PB  - Palgrave MacMillan
KW  - Brand name products
KW  - Branding (Marketing)
N1  - Includes bibliographical references (p. 239-246) and index
ER  -