Hollis, Nigel. <br/><br/>
The global brand :  how to create and develop lasting brand value in the world market / 
Nigel Hollis. 
 - New York, NY :  Palgrave MacMillan,  2008. 
 - xvii, 254 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 239-246) and index. 
<br/><br/><label>ISBN: </label>0230606229 9780230606227 (hbk.)  RM80.34 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Brand name products.<br/>Branding (Marketing).