TY  - BOOK
AU  - Rampersad,Hubert K.
TI  - Authentic personal branding: a new blueprint for building and aligning a powerful leadership brand 
SN  - 9781607520993 (pbk.)
PY  - 2009///
CY  - Charlotte, NC
PB  - Information Age Pub.
KW  - Branding (Marketing)
KW  - Identity (Philosophical concept)
KW  - Success in business
KW  - Success
N1  - Includes bibliographical references (p. 259-261); An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company
ER  -