Rampersad, Hubert K. <br/><br/>
Authentic personal branding :  a new blueprint for building and aligning a powerful leadership brand / 
Hubert K. Rampersad ; with foreword by Marshall Goldsmith and afterword by Dave Ulrich. 
 - Charlotte, NC :  Information Age Pub.,  2009. 
 - xix, 261 p. :  ill. ;  25 cm. 
<br/><br/>Includes bibliographical references (p. 259-261). 
<br/><br/>An authentic personal branding model -- Define and formulate your personal ambition -- Define and formulate your personal brand -- Formulate your personal balanced scorecard -- Implement and cultivate your personal ambition, personal brand, and personal balanced scorecard -- Aligning your personal ambition and personal brand with your behavior and actions : alignment with yourself -- An authentic company branding model -- Define and formulate the company ambition -- Define and formulate the company brand -- Formulate the company balanced scorecard -- Implement and cultivate your company ambition, company brand, and company balanced scorecard -- Aligning personal ambition and personal brand with company ambition and company brand : alignment with your company. 
<br/><br/><label>ISBN: </label>9781607520993 (pbk.) 9781607521006 (hbk.) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Branding (Marketing).<br/>Identity (Philosophical concept).<br/>Success in business.<br/>Success.