Bes, Fernando Trias de. <br/><br/>
Winning at innovation :  the A-to-F model / 
Fernando Trias de Bes & Phillip Kotler. 
 - Hampshire :  Palgrave MacMillan,  2011. 
 - xvi, 272 p. :  ill. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780230343436 (hbk.)  RM89.90 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Technological innovations--Management.