Innovation : the five disciplines for creating what customers want - Carlson, Curtis Ray.; Wilmot, William W. (New York : Crown Business, 2006)
Includes bibliographical references : (p. 305-338) and index.
Koleksi sumbangan Tun (Dr.) Ahmad Sarji Abdul Hamid.
Keywords: Technological innovations -- Management -- Case studies; Organizational effectiveness -- Case studies; Creative ability in business -- Case studies; Industrial management -- Case studies; New products -- Case studies