Contemporary strategic marketing / 
Ross Brennan ... [et al.]. 
 - 2nd ed. 
 - Houndmills, Basingstoke, Hampshire :  Palgrave MacMillan,  2008. 
 - xxiv, 462 p. :  ill. ;  25 cm. 
<br/><br/> Rev. ed. of: Contemporary strategic marketing / Ross Brennan, Paul Baines, Paul Garneau. 2003. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0230507204 (alk. paper) 9780230507203 (alk. paper)  RM149.37 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.