Managing an international tourism destination [videorecording] /
Video Education Australasia ; producer, Simon Garner
- Australia : Video Education Australasia, 2006
- 1 videodisc (28 mins.) : sd., col., ; 4 3/4 in.
Executive producer, Mark McAuliffe ; editor, Zane Lovitt ; senior producer, Richard Leigh Executive producer, Mark McAuliffe ; editor, Zane Lovitt ; senior producer, Richard Leigh
Voice over, Maureen Sherlock
This program examines the importance of tourism to local economies. It covers all aspects of managing an international tourist destination using The Great Ocean Road as a case study. The broad topics covered include a description of the region and why it is a tourist destination; who visits The Great Ocean Road; managing tourism at the international level; managing tourism at the local level; how tourism benefits the region and some of the challenges that are subsequently created.