E-commerce adoption and small business in the global marketplace : tools for optimization / Brychan Thomas, Geoff Simmons, [editors]. - Hershey, PA : Business Science Reference, 2010. - xxv, 343 p. : ill. ; 29 cm.

'Premier reference source'--Cover.

Includes bibliographical references and index.

'This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption'--Provided by publisher.

9781605669984 (hbk.) RM526.70 1605669989 (hbk.)


Electronic commerce.
Small business.