E-commerce adoption and small business in the global marketplace : tools for optimization /
Brychan Thomas, Geoff Simmons, [editors].
- Hershey, PA : Business Science Reference, 2010.
- xxv, 343 p. : ill. ; 29 cm.
'Premier reference source'--Cover.
Includes bibliographical references and index.
'This book focuses on isolating what determines the adoption of e-commerce applications that will optimize potential opportunities presented to small businesses through adoption'--Provided by publisher.