TY  - BOOK
AU  - Perreault,William D.
AU  - Cannon,Joseph P.
AU  - McCarthy,E.Jerome
TI  - Basic marketing: a marketing strategy planning approach 
SN  - 9780073529950 (alk. paper)
PY  - 2011///
CY  - New York
PB  - McGraw-Hill/Irwin
KW  - Marketing
KW  - Management
N1  - Revised ed. of Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr; Includes bibliographical references and indexes
ER  -