Perreault, William D. <br/><br/>
Basic marketing :  a marketing strategy planning approach / 
William D. Perreault, Joseph P. Cannon, E. Jerome McCarthy. 
 - 18th ed. 
 - New York :  McGraw-Hill/Irwin,  2011. 
 - xxxix, 746, [41] p. :  ill. (some col.) ;  29 cm. 
<br/><br/> Revised ed. of Basic marketing : a managerial approach / E. Jerome McCarthy, William D. Perreault, Jr. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>9780073529950 (alk. paper)  RM606.59 0073529958 (alk. paper) 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.