Lovelock, Christopher H. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher H. Lovelock. 
 - 7th ed. 
 - Boston :  Pearson,  2011. 
 - 648 p. :  ill. ;  25 cm. 
<br/><br/> Global edition. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>9780136118749  RM725.00 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing<br/>Marketing