TY  - BOOK
AU  - Malhotra,Naresh K.
TI  - Marketing research: an applied orientation 
SN  - 9780136094234
PY  - 2010///
CY  - Upple Saddle River, New Jersey
PB  - Pearson
KW  - Marketing research
KW  - Marketing
KW  - Management
KW  - Market segmentation
KW  - Research, Industrial
N1  - Global edition; Includes bibliographical references and index
ER  -