TY  - BOOK
AU  - Schiffman,Leon G.
AU  - Kanuk,Leslie Lazar
TI  - Consumer behavior
SN  - 9780137006700
PY  - 2009///
CY  - Upper Saddle River, New Jersey
PB  - Pearson Prentice Hall
KW  - Consumer behavior
KW  - Motivation research (Marketing)
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -