Schiffman, Leon G. <br/><br/>
Consumer behavior / 
Leon G. Schiffman, Leslie Lazar Kanuk. 
 - 10th ed. 
 - Upper Saddle River, New Jersey :  Pearson Prentice Hall,  2009. 
 - 592 p. :  ill. (col.) ;  28 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/>
<br/><br/><label>ISBN: </label>9780137006700  RM697.78  Hadiah 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Consumer behavior.<br/>Motivation research (Marketing).