TY  - BOOK
AU  - Lovelock,Christopher H.
AU  - Patterson,Paul G.
AU  - Wirtz,Jochen
TI  - Services marketing: Asia Pacific and Australia 
SN  - 9781442517011
PY  - 2011///
CY  - Frenchs Forest, N.S.W.
PB  - Pearson Australia
KW  - Service industries
KW  - Australia
KW  - Marketing
KW  - New Zealand
KW  - Asia, Southeastern
N1  - Includes bibliograhical references and index
ER  -