Lovelock, Christopher H. <br/><br/>
Services marketing :  Asia Pacific and Australia / 
Christopher Lovelock, Paul Patterson, Jochen Wirtz. 
 - 5th ed. 
 - Frenchs Forest, N.S.W. :  Pearson Australia,  2011. 
 - xx, 564 p. :  ill. ; 26 cm. 
<br/><br/>Includes bibliograhical references and index. 
<br/><br/><label>ISBN: </label>9781442517011  RM345.33 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--Australia<br/>Service industries--Marketing.--New Zealand<br/>Service industries--Marketing.--Asia, Southeastern