TY  - BOOK
AU  - Kotler,Philip
AU  - Armstrong,Gary
TI  - Principles of marketing
SN  - 9780132167123 (hbk.)
PY  - 2012///
CY  - Boston, Mass.
PB  - Pearson Prentice Hall
KW  - Marketing
N1  - Includes bibliographical references and index; Buku bacaan asas fakulti
ER  -